Core concepts

Deliverability & suppressions

Verified senders, suppression lists, and domain health that protect your reputation.

Guardrails that protect your sending reputation — and what they return when they trip.

Verified senders only

A from address must be on a domain you've verified. Sending from an unverified address is rejected with 403 forbidden. This prevents one project from sending as another. Verify domains under Domains in your dashboard.

A campaign using the Gmail backend is the one exception: it sends from a connected Gmail / Workspace mailbox that authenticates itself, so it needs no verified domain. Everything else below (suppressions, quotas) still applies.

Suppressions are enforced

Addresses that hard-bounced, marked a message as spam, or unsubscribed are added to your suppression list. Sending to a suppressed address returns 409 conflict, and trying to add one as a contact is blocked too. This keeps your bounce and complaint rates low, which keeps you in the inbox.

Domain health

If a sending domain has an open high-impact deliverability recommendation (for example a missing DMARC record), sends from it are paused with 403 forbidden until you resolve it under Domains.

Each of these maps to a specific error code — see the error reference for how to detect and resolve them.